as informed in goodbullhunting

Texas A&M reaches new '12th Man' license agreement with Seattle Seahawks

Five-year extension sees reduced usage of term by the SeahawksTexas A&M announced on Friday that the university has reached a new five-year licensing agreement with the Seattle Seahawks regarding the NFL team's use of the "12th Man" trademark.Under provisions of the new 5-year agreement, use of "12th Man" on the Ring of Honor in the Seahawks' stadium will no longer occur, nor will there be any references to "12th Man" in social media by the Seahawks franchise, Texas A&M officials announced.Texas A&M & @Seahawks reach new license agreement for #12thMan trademark: https://t.co/aevg9J9aMz #tamu — Texas A&M University (@TAMU) August 11, 2016While Seattle will continue to pay an annual royalty fee (previously around $5,000 per year), the new agreement is said to be primarily for "incidental use" as it relates to the team's fan base.

by the same token on news4sanantonio

Texas A&M clamps down on "12th Man" usage by Seattle Seahawks

by Matthew Watkins, The Texas TribuneOn social media, Texas A&M University is now the sole home of the "12th Man."That's what the university declared on Thursday after announcing a licensing agreement with the Seattle Seahawks to allow the NFL team to continue to use the trademarked phrase, with some new restrictions.A&M owns the rights to the phrase, but it has licensed it to the Seahawks since 2006.

as well 247sports

Seattle Seahawks pay $140,000 to Texas A&M in 12th man deal

The Seattle Seahawks and Texas A&M University inked a new agreement on Thursday over the limited use of the school's "12th man" trademark and now the terms of that deal have been unveiled.According to ESPN's Darren Rovell, the five-year extension was worth $140,000 with the Seahawks paying $18,000 per year in royalty fees and $10,000 per year to help A&M protect the trademark.(What's happening with the Seattle Seahawks during training camp?

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